Identity Development

A consistent identity that clearly defines and communicates all the important aspects of your service is essential when marketing your company, and your brand should convey not just “what” you do but clearly and powerfully express “how” it will benefit your customers. To achieve a unique web identify for your company, we either develop branding and design elements from scratch or build a site based on the strong, distinctive imagery your company already has in place.

Copywriting

Content that truly promotes your product or service requires a variety of steps, and developing a deep understanding of your business, its offerings, and selling points is only the starting point. Today’s savvy consumers have a wide variety of options in terms of finding information through web searches. This means your site’s descriptive content needs to be informative and engaging, while incorporating the exact phraseology web surfers are seeking.

Finally, and for most clients, most importantly, a copywriter has to know how to sell.  With years of marketing experience developing websites and marketing campaigns for clients like Bensi Restaurant Group, 4Connections (now part of Cablevision), Concrete by Design, Bright Alternative and many others, our team writes persuasive, impactful copy that sells!

Search Marketing

Search Engine Marketing is a powerful channel to attract and drive traffic to your site, and ultimately convert customers. We believe it should be a core component of any online marketing strategy. Using over 15 years of deep industry expertise, powerful technology tools, and strategic relationships with the leading search engine marketing tools, eMediaNation enables marketers to optimize their search marketing investment. We proactively manage search engine placement based on real-time conversion tracking and predictable ROI measurement. The same holds true when the goal is obtaining leads, requests for information, or whatever the valuable metric is.